CBD cream has surged in popularity in recent years. About 1 in 3 people currently enjoy CBD-based products in various forms*. Topical CBD is one of the fastest growing areas, with a jaw-dropping compound annual growth rate of 24 percent**. We’ve added CBD cream to our NextEvo Naturals product mix too!
So what’s all the hype about? From Instagram chatter to new scientific studies, everyone seems to be talking about topical CBD. Here are some of the most buzzed-about uses for CBD creams.
Placebo-controlled studies are still limited, but evidence to date points to CBD cream’s ability to soothe angry, itchy, and damaged skin. CBD’s well-known anti-inflammatory and antimicrobial effects translate into help for these conditions:
- Acne: CBD can help reduce inflammation and acne-causing bacteria in oil glands
- Eczema ((Dry, flaky, itchy skin): CBD’s antibacterial properties can enhance the soothing effects of nourishing creams
- Sunburn: With its antioxidants and anti-inflammatory benefits, CBD can contribute to a post-sunburn routine.
Antioxidants are key to combating the signs of aging, and CBD has greater antioxidant activity than vitamins C and E. This means CBD can help prevent skin cell damage and support healthier-looking skin. CBD has even been shown to stimulate collagen synthesis, which helps skin stay soft, smooth, and supple.
Beyond creams, CBD is making its way into hair care products. Conditions like alopecia (hair loss) are linked to scalp inflammation, and early trials have found that hemp-based products with cannabidiol helped to promote hair growth. Similar to its skin-soothing benefits, CBD can reduce scalp inflammation while also stimulating blood flow, which helps improve overall hair cell health.
To be clear - more clinical studies on topical CBD creams, and their impacts on pain and swelling, are needed before anyone can make definitive claims. What we do know is promising. CBD’s proven anti-inflammatory benefits help muscle recovery when taken orally. And in preclinical models, topical CBD reduced pain and inflammation by as much as 50% within four days of use***. CBD creams have also shown to keep CBD concentrated at the specific area of application, which suggests that it may have a more localized impact on sore muscles or joints.
In short - we know the myriad benefits of CBD in capsules and edibles. We’re excited about the growing research about topical CBD, and about its continued potential in helping people find next level wellness inside and out.
*The Benchmarking Company (TBC), a consumer research firm.
** Allied Market Research