The narrative surrounding CBD (Cannabidiol) in the United States weaves a tale of rapid growth, widespread acceptance, and an evolving demographic of users since its federal legalization in 2018. From oils and tinctures to CBD gummies, the variety and methods of CBD consumption have expanded, reflecting the compound's increasing integration into the American wellness and healthcare landscape.

As of now, an estimated 35% of Americans are projected to have tried CBD products by the end of 2024, indicating a significant uptick in curiosity and acceptance since its legalization. This growth is not just in usage but also in the economic footprint, with the CBD market expected to reach a staggering $20 billion in sales by 2025. Such figures highlight CBD's journey from a niche to a mainstream product, reflecting broader shifts in societal attitudes towards cannabis-derived products.

A closer examination reveals the nuances of this burgeoning CBD culture. For instance, consumer reports indicate a majority usage of CBD for pain relief (64%) and anxiety (49%), suggesting a strong demand for alternative therapeutic options. This is coupled with a regulatory landscape where 47 out of 50 states have legalized CBD to varying degrees, showcasing a patchwork of acceptance that nonetheless trends towards broader legalization.

• By 2024 35% of all americans are expected to have tried CBD products (Source)
• The annualized market is predicted to account for $20 billion in sales by 2025 (Source)
• According to latest consumer reports 64% of CBD use is related to pain relief, while 49% of users use it for anxiety relief 
• 47 out of 50 states across America have legalized the usage of CBD in some degree (Source)
• CBD Oils (Tinctures) based on consumer reports are the most common form of CBD products
• CBD Gummies are the largest growing CBD product range and are expected to reach a market cap of 19.4 billion USD by the close of 2030 (Source)
• Online sales of CBD products are expected to reach $6.07M by 2026 (Source)
• 24% of cannabidiol (CBD) users are innovators or early adopters of new products (Source)
• 18-29 year olds are the largest users of CBD products (20%) while +65 years olds have the largest non-usage of CBD (Source)
• According to a study from 2022 the most common dosage usage in CBD is between 5-10 MG (Source)
• A Forbes Health survey of 2,000 U.S. adults conducted by OnePoll found 60% of respondents have tried a CBD product and believe it offers some medicinal benefits.
• Nearly 65% of U.S. adults believe CBD is safer to consume than alcohol, yet only 44% believe CBD should be legal, according to the Forbes Health survey. source

• By 2024, California is projected to lead the U.S. as the biggest CBD market, achieving sales of over $3.3 billion, followed by Florida and New York with $1.8 billion and $1.5 billion respectively. (Source)
• According to 2022-2023 consumer data usage across California came from users within 35-44 age demographic (Consumer Data)
• Sales across California is heavily skewed towards more sales from a female audience (Consumer Data)

The data study reported that % of users are of a younger demographic while those users taking CBD Supplements for a medical condition call in the higher age demographic.

• It’s expected by the end of 2024 for CBD usage to cover 35% of all US citizens (Source)
• Based on this segmentation the 18-29 market are more aware of CBD based products (Source)

Consumption based data reports that 31% of US citizens will consume CBD products at least once a day (Source)

• Overall 14% of all US based adults over the age 18 currently are aware of CBD products and actively use them (Source)
• Adults between 18-29 are the most common age demographic who currently use CBD products (Source)
• This age range is predominantly female focussed with those users purchasing and searching more CBD related products
• People over 65 age range have a much lower awareness of CBD based products with only 8% of all users using CBD (Source)
• Across all age ranges 55% of all users are male while 44% are female (Consumer Report)

• Based on a survey conducted of 20,000 respondents treating stress is the most common use for CBD across all users (Source)
• 35% of all users research are using CBD products for fun or recreational purposes (Source)
• 48% of all those respondents were influenced to use CBD from a medical professional (Source)
• According to overall search demand “CBD for Sleep” is one of the most commonly searched usage keywords (Keyword Data)
• Younger users are using CBD to help improve sexual behavior (Keyword Data)

The narrative of CBD in America is one of rapid growth, evolving demographics, and an increasingly accepted role in the wellness and medical sectors. Yet, it also reflects ongoing debates about legality, safety, and societal acceptance. As we look towards the future, the trajectory of CBD's integration into American life will likely continue to mirror broader shifts in our understanding of health, wellness, and the legal landscape surrounding cannabis-derived products.